What Andrew Goodwin is trying to say is that pop videos aren't like traditional videos such as 'TLC- Im Pretty' where the video relates to the song and there is a structure, pop videos dont have the normal structure of videos which is normality-problem-solution, they can be based on anything have no structure and the video doesn't even have to realte to the song (many Lady GaGa songs can apply to this).
Pop videos rely on image rather than song lyrics to promote their music for example 'Chris Brown's-I Can Transform Ya' repeats the same image of grafitti, this was to promote his new album 'Grafitti'. Pop videos these days can even promote commodities such as film.
Therefore it can be said that there are three types of realations between songs and videos, these are called illustration, amplification and disjuncture.
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