Andrew Goodwins Theory

Andrew Goodwin is a music director and his beliefs were that all pop videos had a completely different structure and dont apply to a traditional narrative analysis, however Andrew Goodwin says that pop videos were just approching and choosing different ways to novels and films.



Reasons for different narrative structure:

pop videos approch narrative from different views to novels, and the video will not cover the traditional narrative structure.



Normally Artists are used as the narrator and takes part as being a character in a short film.



Artists look drectly at the camera attempting to involve the viewer and to engage with the auidence and to let the audience know that they are a important charcter in the video this is to also interact with the auidence. Pop songs and videos have a form of closure so there is a clear structure shown within pop videos.


Pop videos always rely on repetition. Sometimes, the video repeats images in the same way that the song repeats choruses or verses. Also repetition in, songs of parts or rhythms of other songs means that we become familiar with the genre and have a certain expectation of what the viewer is about to watch. Repeating certain images in their video in the same way automatically triggers familiarity to the audience and these Music videos provided visual pleasure, which encourages repeated viewing which promotes the music really well.



-There are three types of relations between songs and videos


Illustration:were the video tells the story of the lyrics








The way Katy B narrates and also participates in this music video illustrates the song very well. The song On a mission is about nightlife, set in an arena talking about music being apart of her letting everything go and sinking into the music. There are various screens conveying different parts of the song, drum bass hard core eletric funky music
She uses the mise en scene in the video to express the mood of the song. The editing and freestyle choreography makes the video very illustrative that it is rich in visual aspects. Which is why I believe that this video represents Goodwin's illustration law.

Amlification:When the video introuduces new meanings that dont contradict with the lyrics but add many layers of meaning to it.

I think this is a good example of amplication because in this video she talks about a person that she loves and that her love is sent from heaven, the mis en scene is set on an beautiful island with waterfalls tropical plants deep blue sea and an amazing sunset which most people could relate to this by being a utopia allowing the audeince to understand and develop there own stories and meaning to the video. providing you with a broad imagination but the lyrics and imagery still go togther allowing you to understand the whole concept of this video.


Disjuncture: This is where there is no connection between the lyrics and video, where the video contradicts the lyrics



Little connecton between the lyrics and video the video contradicts the lyrics