Andrew Goodwin feeks that traditional narrative dont really apply to pop videos. there are a number of reasons for this.
- Pop videos are built around songs - and often songs do nt pose traditional narrative structures (normality - problem - resolution)
- The pop video usues the singer both as a narrator and as a character
- The singer often looks directly at the camera - this is an extension of performance and trying to involve the viewer at home with performance.
Pop videos rely on repetiton. Sometimes, the video repeats images in the same sort of way that the song repeats choruses or lines.
Also repetition in, songs of parts or rhythms of other songs means that we become familiar with the genre and have certain expectations. Lastly the video would be played on tv, the song would be played on the radio and there might be an advertising film or tv tie-in making the song very familiar through repetition.
Some videos are autonomous from the music they spring from. The visualisation of a song may go beyond the original meaning. Sometimes the video provides a visual pleasure that encourages repeated viewing which then promotes the music. Sometimes the videos might be promoting other commodities such as films. That then means it can be said that there are three types of relations between songs and videos; illustration, amplification and disjuncture.
illustration - when the video tells the story of the lyric. Dance is oftten used to express the feelings/moods.
Amplification; Occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.
Disjuncture; This is where there is little connection between the lyric and video or where the video contradicts the lyrics.
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