Audience

Our song 'Pumpkin Soup'by Kate Nash would attract a niche audience of young girly girls, the type of girl that would listen to this song would be:

Name: Alice Thomas
Age: 16
Gender: Female
Ethnicity: White British
Occupation: School Student
Groceries: Waitrose
Spare Time Acctivities: Hanging out with friends in parks, drinking, shopping
Magazines: Heat, Hello, Look
Newspapers: The Metro and The Sun
Transport: Bus, Tube/Train, Mum's car
Gadgets: Blackberry, Ipod, Apple mac laptop, Straightners
Brands: Pauls boutique, Juicy coture, Ralph lauren
Shopping: River island, Topshop, Selfridges, Hollister
Fvourite drink: Smirnoff ice, WKD
Favourite holiday: Spain (Marbella)

Alice likes this genre of music because it's girly and the music is relevant to a teenage lifestyle, it's also a song she can sing along to with her friends when shes going out or hanging out in the house doing her hair and make-up.

Final Song Choice

We finally choose the song Pumpkin Soup by Kate Nash



This wasnt our first choice, we oringally picked pricness nyah than went onto picking M.I.A paper planes my group were quite focused on that song because we felt the genre was good the different locations that it was set in.
In the beggening we were misinformed that we had copy the video aswell as the song, but this was incorrect, as a group we thought hard about the outcome of this video if we were to pursue it.
So we decided it will be quite a difficult task to pull of so we resulted into choosing Pumpkin Soup.
We really like this song it has a good verse and hook and will be easy to lip synch, we as a group can put our own creative artistic flare to the video.

Shortlist Of Potential Songs

This is a shortlist of songs and ideas which we had to create before choosing our finial song:

Princess Nyah - Big Boys (Dj Glamour)


Lil' Blu Feat. Shanique - Say Yes! (Funky House) 09'


Katy B - Katy On A Mission


Robin S - Show Me Love Remix


M.I.A. PAPER PLANES


CHUCK DEM GEE Round & Round


The next step was now to decide which song will be doing.

Analysis Of previous Students Work (group 24)

Adam, Lisa, Nasima & Sayvita from 283goswell on Vimeo.

I choose this video because i think this group did a very good job and by watching this music video that they created you can tell that they spent alot of time planning.
There are a huge variety of different shots ranging from mid, long, low, pan, close ups, ext close ups etc,
I liked how they edited it and the black and white theme, but still kept the red colour to emphasize the meaning of Love! that they were trying to get across.
They suceed by the the banners that say 'everybody needs love', the red heart earrings, red high heel shoes and the red lipstick were still highlighted which gave more power to the video and portrayed a clear understanding and clearly represented love.
I think this is quite a broad audience ranging from early teens to 50s, its a bubbly happy love song that most ages will love to listen to from a indie mixed RnB genre.

Vladimir Propp

Vladimir Propp on April 17th 1895 in St. Petersburg to a German family. He attended St. Petersburg University (1913–1918) majoring in Russian and German philosophy.
Vladimir Propp extended the Russian Formalist approach to the study of narrative structure. In the Formalist approach, sentence structures were broken down into analyzable elements by breaking down a large number of Russian folk tales into their smallest narrative units.

There are 31 functions which are shown below:

1. ABSENTATION: A member of a family leaves the security of the home environment. This may be the hero or some other member of the family that the hero will later need to rescue. This division of the cohesive family injects initial tension into the storyline. The hero may also be introduced here, often being shown as an ordinary person.
2. INTERDICTION: An interdiction is addressed to the hero ('don't go there', 'don't do this'). The hero is warned against some action (given an 'interdiction').
3. VIOLATION of INTERDICTION. The interdiction is violated (villain enters the tale). This generally proves to be a bad move and the villain enters the story, although not necessarily confronting the hero. Perhaps they are just a lurking presence or perhaps they attack the family whilst the hero is away.
4. RECONNAISSANCE: The villain makes an attempt at reconnaissance (either villain tries to find the children/jewels etc.; or intended victim questions the villain). The villain (often in disguise) makes an active attempt at seeking information, for example searching for something valuable or trying to actively capture someone. They may speak with a member of the family who innocently divulges information. They may also seek to meet the hero, perhaps knowing already the hero is special in some way.
5. DELIVERY: The villain gains information about the victim. The villain's seeking now pays off and he or she now acquires some form of information, often about the hero or victim. Other information can be gained, for example about a map or treasure location.
6. TRICKERY: The villain attempts to deceive the victim to take possession of victim or victim's belongings (trickery; villain disguised, tries to win confidence of victim). The villain now presses further, often using the information gained in seeking to deceive the hero or victim in some way, perhaps appearing in disguise. This may include capture of the victim, getting the hero to give the villain something or persuading them that the villain is actually a friend and thereby gaining collaboration.
7. COMPLICITY: Victim taken in by deception, unwittingly helping the enemy. The trickery of the villain now works and the hero or victim naively acts in a way that helps the villain. This may range from providing the villain with something (perhaps a map or magical weapon) to actively working against good people (perhaps the villain has persuaded the hero that these other people are actually bad).
8. VILLAINY or LACK: Villain causes harm/injury to family member (by abduction, theft of magical agent, spoiling crops, plunders in other forms, causes a disappearance, expels someone, casts spell on someone, substitutes child etc., comits murder, imprisons/detains someone, threatens forced marriage, provides nightly torments); Alternatively, a member of family lacks something or desires something (magical potion etc.). There are two options for this function, either or both of which may appear in the story. In the first option, the villain causes some kind of harm, for example carrying away a victim or the desired magical object (which must be then be retrieved). In the second option, a sense of lack is identified, for example in the hero's family or within a community, whereby something is identified as lost or something becomes desirable for some reason, for example a magical object that will save people in some way.
9. MEDIATION: Misfortune or lack is made known, (hero is dispatched, hears call for help etc./ alternative is that victimized hero is sent away, freed from imprisonment). The hero now discovers the act of villainy or lack, perhaps finding their family or community devastated or caught up in a state of anguish and woe.
10. BEGINNING COUNTER-ACTION: Seeker agrees to, or decides upon counter-action. The hero now decides to act in a way that will resolve the lack, for example finding a needed magical item, rescuing those who are captured or otherwise defeating the villain. This is a defining moment for the hero as this is the decision that sets the course of future actions and by which a previously ordinary person takes on the mantle of heroism.
11. DEPARTURE: Hero leaves home;
12. FIRST FUNCTION OF THE DONOR: Hero is tested, interrogated, attacked etc., preparing the way for his/her receiving magical agent or helper (donor);
13. HERO'S REACTION: Hero reacts to actions of future donor (withstands/fails the test, frees captive, reconciles disputants, performs service, uses adversary's powers against him);
14. RECEIPT OF A MAGICAL AGENT: Hero acquires use of a magical agent (directly transferred, located, purchased, prepared, spontaneously appears, eaten/drunk, help offered by other characters);
15. GUIDANCE: Hero is transferred, delivered or led to whereabouts of an object of the search;
16. STRUGGLE: Hero and villain join in direct combat;
17. BRANDING: Hero is branded (wounded/marked, receives ring or scarf);
18. VICTORY: Villain is defeated (killed in combat, defeated in contest, killed while asleep, banished);
19. LIQUIDATION: Initial misfortune or lack is resolved (object of search distributed, spell broken, slain person revived, captive freed);
20. RETURN: Hero returns;
21. PURSUIT: Hero is pursued (pursuer tries to kill, eat, undermine the hero);
22. RESCUE: Hero is rescued from pursuit (obstacles delay pursuer, hero hides or is hidden, hero transforms unrecognisably, hero saved from attempt on his/her life);
23. UNRECOGNIZED ARRIVAL: Hero unrecognized, arrives home or in another country;
24. UNFOUNDED CLAIMS: False hero presents unfounded claims;
25. DIFFICULT TASK: Difficult task proposed to the hero (trial by ordeal, riddles, test of strength/endurance, other tasks);
26. SOLUTION: Task is resolved;
27. RECOGNITION: Hero is recognized (by mark, brand, or thing given to him/her);
28. EXPOSURE: False hero or villain is exposed;
29. TRANSFIGURATION: Hero is given a new appearance (is made whole, handsome, new garments etc.);
30. PUNISHMENT: Villain is punished;
31. WEDDING: Hero marries and ascends the throne (is rewarded/promoted).

Proforma for obtaining copyright permission

City & Islington College

Goswell Road

London

EC1V 7LA

Saturday 1st October

Sound Bwoy Entertainment
Lancelot 2221 N.E. 164th, Suite 225
North Miami Beach, FL 33160

Dear Sound Bwoy Ent

Request forf Copyright Permission to use part or whole of: Round & round by Chuck Dem Gee

I am a student of A Levl Media Studies and for my Advanced Portfolio I will be working in a group to produce a promotional package for the release of a new album track. I would like to request permission to use the above track fo this project.

The finished project will not be made available publicly and will be used solely for the coursework purposes.
The holder of the original copyright will be fully acknowledge in the finished project.

If you do not hold rights for this song i should be grateful if you could forward this request to the appropriate person, or return it to me with the contact details in order that i might approach the copyright holder directly.

Yours Faithfully
Annabella Okene

Lip Synch Tutorial

In lesson we were taught how to lip synch . This is to make our video more realistic, we sing the song just to get the lip movements then we cut out the sound and out the real song over it matching with the movement of the lips which makes out as if the person actually sang the song.
Firstly we were given a song with scenes from an indie artist including a wide range of shots

For example high angle shots, long angle shots, midshot, closeups and over the shoulder shots. We then had to choose a word from the song and make a marking point.
Marked the spot of the word and matched it up with the song, which made the artist movement match perfectly with the song that they were singing.
The editing was abit difficult because I found it quite hard to match the performance with the vocals, sometimes the performer was slower than the song.

In out groups we had to create a short music clip, only recording a verse and chorus from the song, the song we did was ‘Freak Out’, our group didn’t fully understand the task we did not film a whole clip of the verse and chorus but instead filmed it separately starting and stopping at different times.
I think this is why we found it quite hard to edit it on final cut pro, we learnt how to use the marker tool, so we then marked on the audio ‘Freak Out’ of every piece of the minimal footage that we had and lined them up.
We then used the razor tool to cut the footage to the beat.
This was very different to a opening of a thriller, we planed before hand and had a lot of practice and got comfortable.
With lip-synching we have to match it very well to the mouth movements to make it match the lips so it looks as if the person it actually singing the song.