Proforma For Obtaining Copyright Permission

City & Islington College
Angle, Goswell Road
London EC1V 7LA
Thursday 30th September 2010

Moshi Moshi Records
Rhoda street
London E2 7EF


Dear Moshi Moshi Records,

Request forf Copyright Permission to use part or whole of: Pumpkin Soup by Kate Nash

I am a student of A Levl Media Studies and for my Advanced Portfolio I will be working in a group to produce a promotional package for the release of a new album track. I would like to request permission to use the above track for this project.

The finished project will not be made available publicly and will be used solely for coursework purposes. The holder of the original copyright will be fully acknowledge in the finished project.

If you do not hold the rights for this song I should be grateful if you could forward this request to the appropiate person, or return it to me with the contact details in order that i might approach the copyright holder directly.

Yours faithfully
Shekira Boyd-Little

Copy Right Letter

29^th September 2010

 XL Recordings
One Codrington Mews

London

W11 2EH

Dear XL recordings,

Request for Copyright Permission to use part or whole of: M.I.A – Paper Planes

I am a student of A Level Media Studies and for my Advanced Portfolio I will be working in a group to produce a promotional package for the release of a new album track. I would like to request permission to use the above track for this project.

The finished project will not be made available publically and will be used solely for coursework purposes. The holder of the original copyright will be fully acknowledged in the finished project.

If you do not hold the rights for this song i should be grateful if you could forward this request to the appropriate person, or return it to me with the contact details in order that i might approach the copyright holder directly.

Yours faithfully

Jasmin Emmanuel

Review Of Student Work

Group 24 - Love

A group video which was very effective was group 24 who did a song about love. Their style of music was pop and I feel that their video reflected this. The whole video was in black and white apart from any thing red within the shot. This included the singers earrings, red lip stick, buses and ink on posters. The colour red was used as it has major connotations with love and romance which was what the song was all about - as it repeatedly used the word 'love'. This was effective as it wasn't it went against the usual 'pop norm' of bright colours and girls in little skirts dancing around the video.

In this video they used just one singer who danced and walked around oxford street with red earrings and lipstick. They used a variety of shots including long shots to get the crowd in the background in and extreme closeups on her lips singing the song. They also got the public involved as they made them hold sings with lyrics from the songs. This showed how much time and effort they put into the making of the video as they had created signs and really thought about what they were going to do with them and how they were going to go about doing that. 

I feel that this video is aimed at a younger generation, particularly for females, as the cast was mainly females and the song is about love and romance which we mainly assume would interest females rather than males. I say a young generation audience as the video seems fun and upbeat, which would interest younger viewers, in an area that they are most probably familiar with.

In relation to Andrew Goodwin's theory I think that this video is an example of amplification. This is because it breaks the norm and adds many layers of the meaning of 'love'. The use of the colour red shows the connotations with the word and the lively engery of the singer makes the audience assume thats how it feels to be in love.

I believe this video worked really work because of the team effort, time and thought put in to making it. The singer was engergetic, interesting to watch and 'sang' the song with enthusiasm, realism and emotion. Also the editting was done almost perfectly, where the clips would change on every major beat and the grey scale plus the red colour was very eye catching. All in all it just proved that you don't need big mansions, blinging jewellery and half-naked girls to create an effective and memorable pop video.

Adam, Lisa, Nasima & Sayvita from 283goswell on Vimeo.

Lip Synch Tutorial

Lip Synch Tutorial

In the lip synching activity we learnt how to appear as if we were actually singing the track. to do this we had to actually sing the song, when filming, and later remove the sound on final cut pro and attach the original backing track - if successful the words on the track would play at the same times as our mouths moving.

A challenging aspect of this task was editting. This was due to the fact that we had misunderstood the filming part of the task - we had not film not one clip of the whole song, instead, we stop and started filming at different parts of the song using different camera shots which wasn't the task. This made marking difficult as we could not have just one mark as if was not suitable for all the clips so we had to use two. This then made it even more difficult to match the song words with the clips perfectly. To solve this issue we pressed 'alt+arrow key' to move the clip (by frame) until it matched the song.

A new tool that we learnt to use was the 'Marker' tool, which helped us match a word in the song from the same word sung in the filmed clip. This ensured that the lip synch was in time and matched. To do this first we took the sound track and pressed 'M' when a specific word was sung (in this case 'freak out'). We then dragged the soundtrack on to the timeline, we knew it had been marked as a red arrow appeared at the time where 'freak out' was said. We then chose the longest clip and made that our base clip. We watched it and pressed 'M' when we sung the words 'freak out' in the clip to mark it. This was then dragged on to the timeline where it was automatically matched with the other marker on the soundtrack. This then synched the clips together to make it seem as if the soundtrack was actually being sung by us. We did this with the rest of the clips until we had about 6 layers of clips. Using the razor blade tool we cut several of the clips, not touching the base clip, and erased some parts of each clip. This was so that it changed to the different camera angles at specific times in the song.

The editting of a music video differs from the producing of a thriller film as it requires more attention and concentration. This is because the lip synch has to be perfect otherwise it looses the realistic manner of the music video as the words and mouth actions wont be in time.

On-shoot freakout photos

Analysing Lat Years Pop Videos-Lesson 4

In class we watched the last years A2 students pop videos, some of them worked really well they had some good shots and costume but some of them were just really bad and looked like they had been filmed last minute.
One video that i really liked was really simple it was a girl in oxford street, singing to the camera and different shots of people holding signs.
The video focused on one main colour red, everything else was a neagative effect this worked really well because the song was about love and red is a colour you associate with love,there were close up shots of the girls red lips and red accesories and things in the backgrouns like red buses, it looked good because it wasn't to colorful and the red wasn't too vibrant it was suttle and suited the girl. You could tell a lot of effort had gone into the video they had strangers off the street in the video but they fitted in really well holding signs that the group had made, there was a variation of shots of the girl like close ups of her lips full body shots and wide shots so you could see the background aswell as seeing her,there were also different shots of the location they were filming in, shots of steet signs and different parts of the location such as parks, the main street and outside a tube station. The lip synching looked really good aswell because the girl had learnt the words and she really got into the song, she looked right for the video. The strenghts of the video was that the shots were framed really well and the video was stylised just right it wasn't over the top it was suttle with a splash of colour so it looked simple and unique at the same time. In realation to Andrew Goodwin's theory i would have to say that this video is an amplification because the video went with the song the theme of love was obvious, there people hugging, holding signs saying "Everybody needs love", and a the colour red, but the girl singing alone could add a new meaning, it could mean she's spreading the love or shes looking for love.
Overall the video was really well edited and looked fun, i wouldn't know what to call the genre of music but if i had to say i would call it a house/pop genre.

Lip Synch Task